Business Plan for CVA Products

1. Executive Summary

Mission Statement: To provide natural, handcrafted skincare and wellness products that soothe sensitive skin and promote holistic well-being.
Business Overview: CVA Products is a family-owned business based in Keller, TX, specializing in eco-friendly, handcrafted skincare solutions for sensitive skin. We aim to provide relief for conditions like eczema and psoriasis while supporting local communities.
Products/Services: Soothing balms, turmeric soap, magnesium sprays, sugar scrubs, candles, and personalized gift sets.
Goals: Expand into new markets, enhance online presence, launch a senior scholarship/internship program, and grow product lines in 2025.

2. Company Description

Who We Are: A small business founded to address skin sensitivities with safe, natural products inspired by family needs.

What We Do: Create effective, eco-conscious skincare and wellness items using high-quality ingredients like goat milk, essential oils, and turmeric.

Why We’re Unique: Our handcrafted approach ensures attention to quality, customization, and sustainability.

Legal Structure: Sole proprietorship/LLC (add specifics).

Location: 121 Olive St, Keller, TX.

3. Market Analysis

Target Audience: Individuals with sensitive skin, eco-conscious customers, and those seeking natural skincare solutions.

Industry Trends: Growing demand for natural and sustainable skincare. Consumers are increasingly avoiding synthetic chemicals.

Competitive Analysis:

Competitors: Big-brand natural skincare companies and boutique brands.

CVA's Advantage: Personal touch, customization, and a commitment to community impact.

4. Organization & Management

Owner/Founder: Trang Nguyen.

Team Structure: Provide details of staff or plans for future hires (e.g., production assistants, marketing specialists).

Advisors/Partners: Partnerships with local artisans, suppliers, and community organizations like Keller ISD CTE and PCA Designer Toys.

5. Products & Services

Product Lines:

Skincare: Soothing balms, turmeric soap, sugar scrubs.
Wellness: Magnesium spray, candles, and personalized gift sets.
Value Proposition: All-natural, cruelty-free, eco-friendly products tailored to relieve skin conditions and promote well-being.
Future Plans: Launching new scalp care products and expanding into wholesale markets.

6. Marketing & Sales Strategy

Brand Message: "Handcrafted, natural, and eco-friendly skincare that truly cares for your skin and the planet."

Channels:

Customer Engagement: Workshops, product giveaways, and partnerships with local schools and charities.

Sales Goals: Increase revenue by 25% in 2025 through new product launches and expanding into Haslet.

7. Financial Projections

Startup Costs: Include details about initial investments, such as materials, equipment, and marketing.

Revenue Streams: Retail, online sales, workshops, and wholesale partnerships.

2025 Goals:

Monthly Revenue: Increase by 25%.
Monthly Profit: Improve margins by optimizing production and reducing material costs.
Funding Needs: If applying for grants or loans, outline how funds will be used (e.g., $10,000 for scaling production, marketing, and hiring staff).

8. Operational Plan

Production: Handcrafted products made with eco-friendly practices. Scale production to meet growing demand.

Supply Chain: Source high-quality, sustainable ingredients like goat milk, turmeric, and essential oils.

Delivery/Logistics: In-store pickup, local delivery, and shipping via online orders.

9. Community Impact

Social Responsibility: Donations to local charities, schools, and cancer awareness programs.

2025 Goal: Sponsor a senior scholarship or internship program to empower youth in the community.

Sustainability: Use recyclable packaging and eco-friendly materials.